South Africa’s Nomasonto ‘Mshoza’ Mnisi has been unapologetic in advocating skin lightening for her fans, and just last year, in a much-talked-about interview with Rubbin’ Minds’ Ebuka Obi-Uchendu, actress and, ahem, singer, Tonto Dikeh did not shirk from the question: “If you do not like your skin colour,” she told her stunned host, “You can change it.” Singer, Dencia He launched his own range of men’s cosmetics that year.Ĭameroonian popstar, RepruDencia has followed suit two years on – complete with loud online campaigns across two continents – with the rollout of her skin care “black spot remover”, the aptly-named “Whitenicious”. The song, which glorifies the popular laundry detergent in the Caribbean country, is one of his promotional antics for the practice more commonly known as bleaching. Perhaps because manuals are too mainstream, Jamaican dancehall superstar, Vybz Kartel’s 2011 hit Cake Soap, comes complete with skin lightening instructions and blurbs for lyrics.
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